Small and medium sized firms are often hesitant to embark on a mobile marketing journey simply because they believe this to be the domain of large corporations. The truth is that the customisable and personalised nature of some of the technology associated with mobile marketing, makes it a viable option for most small business owners.
While major corporations focus on newer technologies for their mobile marketing techniques small business have an opportunity to capture the segment of the population who have been left behind through USSD. These mobile marketing tips will help you kick off your mobile campaign bang.
Lay the foundation
Getting mobile marketing right from the start means assess your business and whether it is in fact ready for mobile. Start by working on a properly-designed and all-encompassing mobile experience designed in partnership with a reputable service provider who understands your business needs and which mobile medium would suit you.
Invest in a responsive site
Going mobile today means building a mobile-friendly (or .mobi) version of your website. Why? Because most people in this country access the web via smart phones or feature phones as opposed to laptops and desktops. Your website needs to look just as good on a small screen as it does on a computer so improve your chances of mobile marketing success with a responsive site.
Start small
If diving straight into the responsive mobile game seems a little overwhelming, start small. SMS and USSD based marketing efforts are a cost-effective way to kick-start your business’s mobile marketing efforts. USSD codes present an interesting marketing opportunity for companies to spread the word about a new product or service or even to reach clients they would not normally have.
