USSD (Unstructured Supplementary Services Data) has become an integral part of life without most people even noticing. Every day people are making use of the service without even thinking which is why it’s not surprising that more businesses are showing an interest in adopting USSD.
Have you considered the ways in which your business could use USSD? In this post we will take a look at three ways your business can use this service.
Mobile banking
Instead of visiting a branch or going to an ATM, you can do your business banking in the palm of your hand. Cut out the time spent standing in long queues or the security risk of sending staff out with large sums of money. Unlike banking apps and online banking alternatives that require internet access and smart phone functionality, USSD banking can work on any mobile device including feature phones at a minimal cost.
Health and Safety Management
If health and safety management is an important part of what you do. You need a way for staff to log incidents fast. A USSD based solution can help you do this. A solution, like the Strategix SHEQX solution which is linked to a USSD application, allows you to log important incident information, take pictures and notify the correct people in one simple action, no smartphone required.
Customer self-service
USSD is a great way to empower your customers. By opting to use USSD menus in the way you provide access to your goods and services, your business can become synonymous with efficiency. Your customers can use USSD menus to order or buy products, subscribe to your services or browse through a list of frequently asked questions. You can also use USSD to send once off communications like promotions, updates, voting, polling, news and much more.
